Microsoft and its channel partners are looking to capitalize on the uncertainty surrounding VMware’s public cloud strategy by targeting its customers with an Azure-centric sales pitch.

VMware’s vCloud Air public cloud, despite being pitched as a “safe landing place” for VMware’s private cloud customers, has struggled to gain share in a market dominated by Amazon Web Services and Microsoft Azure.

The original version of ASR required VMware customers to deploy their own infrastructure VMs in Azure to handle the VM replication, but Microsoft’s updated version replicates data directly to Azure, making it easier and cheaper to use.