, Inc. (NASDAQ:AMZN) is expanding into the digital certification space through its cloud arm Amazon Web Services (AWS). The move by Amazon challenges the positions of Godaddy Inc (NYSE:GDDY) and Symantec Corporation (NASDAQ:SYMC), which make money from offering digital certification.

“for developers using AWS, the,digital certificates would be a great way to boost search engine ranking”

Amazon Route 53 is a highly available and scalable cloud Domain Name System (DNS) web service. It is designed to give developers and businesses an extremely reliable and cost effective way to route end users to Internet applications by translating names like into the numeric IP addresses like that computers use to connect to each other.