“Self-service data integration will do for traditional IT-centric data integration what data discovery platforms have done for traditional IT-centric BI: reduce the significant time and complexity users face in preparing their data for analysis and shift much of the activity from IT to the business user to better support governed data discovery,” said Ms. Sallam. “However, specific skills are required. Self-service data integration requires that users master both the technical aspects and the business requirements of joining data together.”

via Gartner Says Power Shift in Business Intelligence and Analytics Will Fuel Disruption.